An Introduction to the Joy! Formula

This blog is an introduction to the ORGANIC INDIA Joy! Formula Herbal Supplement.

Adaptogens increase systemic resilience to any kind of stress, and tend to have special affinities for various structures and/or functions in the body. For instance, Tulsi is an adaptogen that has a special affinity for the digestive and metabolic processes in the bodymind. This formula, designed by my dear ally Dr. John Douillard, includes four herbs that are adaptogens that also have special affinities for supporting cognitive function. Less stress in the bodymind supports more joy.

What is in the Capsule

There are four herbs in this formula:

  • There are 202 mg of the aerial portions of Bacopa/Brahmi (Bacopa monnieri) with potent antioxidant polyphenols including the jujubogenin glycosides bacoside A, bacoside A3, bacopasides I to X and bacopasaponin C
  • There are 45 mg of the aerial portions of Centella/Brahmi/GotuKola (Centella asiatica) with potent antioxidant Polyphenols like Flavanoids (quercetin, kaempferol, catechin and rutin) and Triterpenes/Saponins (asiaticosides, asiatic acid, madecassic acid)
  • 30 mg of the whole herb of Shankhapushpi (Convolvulus pluricaulis) with Alkaloids and Flavonoids
  • There is 23 mg of Ashwagandha (Withania somnifera) with Alkaloids (Withanine) and Adaptogenic Triterpenoid Saponin (Withanolides, including many Withaferins).

You may wonder why I include the phytochemistry here. Know that these herbs have hundreds of great molecules, each one of them a strong force, together forming a balanced pharmacy. Western drugs are single molecules but tend to be incredibly difficult to manage as they are innately imbalanced. This is why some western drugs, even when properly taken are one of the major causes of death. This is also one of the many reasons why herbs tend to be so safe!

Name Translation

Brahmi means “Divine” and also refers to Saraswati, the Goddess of Speech, Creativity and sacred Knowledge. Ashwagandha means to be as strong and valuable and vivified as a stallion, and Shankhapushpi literally means a “conch shaped flower,” which helps us to identify the true Shankhapushpi.

About the Tagline: “Uplifts Mood”

Joy! contains four fabulous nutritive “long-life” adaptogens with potent antioxidants that have special affinities for the brain and nervous system as well as for circulation. Less stress and clear cognitive powers = uplifted mood for sure.

Wellness Categories Suitable for the Joy! Formula

The following categories are based on the fact that both Brahmis, Bacopa and Centella, as well as Ashwagandha and Shankpushpi are amongst the world’s most powerful adaptogenic herbs. They are neuroprotective, helping replenish and nourish the nervous system while positively interacting with the adrenergic, dopaminergic, and serotonergic systems. They prevent accumulation of lipid and protein damage and promote increased circulation to the brain and increase energy without stimulating the adrenals. It contains approximately 10% phenols, which are powerful antioxidants supporting anti-aging properties. Joy! optimizes your physiological terrain to be suitable for the neurochemistry of joy.


Four cognitive function adaptogens in one formula increase joy by reducing stress. Combines very well with the Tulsi-Holy Basil supplement and even better with Tulsi Tea, especially Tulsi Gotu Kola Tea.

Adaptogen / Anti-Stress

Four adaptogens in one formula increase joy by reducing stress. Note all the adaptogenic saponins in the formula.  Combines well with Tulsi-Holy Basil and the Vitality Formula.


High frequency bitter mind herbs increase energy by releasing the energy bound by congestion in the mind and brain. We like this kind of energy, our own! Combines well with Tulsi-Holy Basil.


Centella and Bacopa are renown to improve microcirculation in and out of the capillaries as well as support healthy levels of blood pressure via releasing nitric oxide from the endothelium (inner lining of the blood vessels) as well as numerous additional salubrious actions on vascular smooth muscle and Ca(2+) homeostasis. Combines well with Turmeric and Neem to support the blood.

Brain & Memory

These four herbs are all called medhya rasayanas, rejuvenatives that help optimize neurochemistry, often via the prevention of lipid peroxidation, and many other mechanisms.  See “Long Life Rasayanas” below.


Bacopa and Centella are excellent for clearing/opening nervous system tissue. Combines with Turmeric and Neem for this, as well as the Liver Kidney Formula and Tulsi Cleanse Tea.


Herbs that support the mind to be its clear and calm self will promote restful sleep. Combines well with the Peaceful Sleep formula and with Ashwagandha.

Long Life Rasayana

Rasayanas are those adaptogenic herbs especially known to be so deeply rejuvenating that they promote long life, mental acuity and youthful vigor. This formula is that! Combines with Tulsi-Holy Basil and the Memory formula.

Why are ORGANIC INDIA Herbs Superior?

These herbs are organic, biodynamic herbs grown consciously by us, and very importantly, processed by us. Poor processing is the fastest way that you can attenuate the power of herbs. Also, many of these herbs, for instance Shankapushpi are “volunteers” growing amidst our other herbs. For instance, you will find Shankapushpi in our Senna and organic Psyllium fields in Rajasthan.


For those interested in the energetics of this formula, it is cooling, it is Sattvic, and it increases Vata dosha, decreases Pitta dosha, and decreases Kapha. It is dominant in the bitter taste and has some of the sweet taste as well!

Dose & Precautions

These are very safe herbs.  I would recommend 1 capsule daily. Often best taken with Tulsi Tea, which amplifies and balances almost everything you take with it, and Tulsi is also one of the cognitive function adaptogens.


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    I take a lot of excellent supplements and alsp take your Ashwaganda and tumeric.
    What can you suggest of your products that can help with the fatique and sleeping problem.
    thank you!

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